I visited Brazil August 13th-17th to review 3G multimedia treatments evolution. We noticed huge improvement from my past check outs. In 2002, the major thing was 2G prepaid launches – my personal tasks led to big implementation (at TeleSP, now part of Vivo) with Portugal Telecom Inovacao. Subsequently in 2004 the subject was actually NGN and VoIP, we provided the encounters with providers like Brasil telecommunications, in addition to their Chief Executive Officer, marathon runner Carla Cico. I found myself actually amazed along with her but stayed a modest ? marathon runner. Between 2004 and 2007 I watched here modifications : 2G cellular entrance hits 60percent, and 3G is on its way fastGrowth exceeded 20per cent in recent years, Brazil has 115 million mobile customers, a 58percent entrance, 80percent on pre-paid ideas per Anatel . I’ve estimated the month-to-month ARPU at 13$. This all produces Brazil the 5th prominent mobile marketplace (after Asia, everyone, Japan, Russia).On the cellular creativity area, 3G was ultimately are rolled-out with auctions by Anatel of 1900MHz and 2100MHz bands (launched in 2000 but delayed to 2008). The plan anticipates 80per cent metropolitan protection by 2010 at a cost approximated at 3B R$.
Smartphone operators were combining in a duopolyThe 2nd change is competitors in Latin America with Mexico is ultimately causing a duopoly of cellular workers in Brazil. Telefonica’s is actually having control of telecommunications Italia and resulting an equity in 53% of Brazil’s cellular. This bills America Movil’s control over Claro directed by Mexican billionaire Carlos Trim, whom additionally manages Telmex and is expanding in other Latin-American industries. An excellent way of measuring markets quantity is the HHI list which transpired from 3213 to 2257 in five years (Herfindahl-Hirschman list) and must decrease more after present M&A.
Like for my personal previous visits, I found myself hosted by exemplary co-workers : Jefferson Kishida who’s a lot of insight on the system structure in the country and Fausto Dedeschi that has been using the Latin America telecom markets for many years. (when you look at the image Jefferson Kishida with me at Brazil Telecom in 2004 and also in 2007 at Vivo with Fausto) Dedeschi and Carlos Alberto Pinto “Cap”) with this explore, I experienced the chance to have feedbacks from big workers on the 3G methods : Vivo and TIM (Telefonica–controlled) and Claro (America Movil’) which dominate but in addition Oi that is getting share of the market (controlled by Brasilian driver Telemar).
Brazil’s social networking grows into cellular 2.0The third modification is the carried on expansion of Brazilian web experience . In the system side there has been apparent improvements : internet users doubled to 41 million since 2004 [ITU 2007] connected making use of 51 million fixed contours (26percent entrance) and 6 million set broadband (3.1% entrance, 11th globally). Newer and more effective wire organizations were complicated the 5 incumbents Telesp, Telemar, Brasil Telecom, Sercomtel, and CTBC Telecom : I mentioned the wire operator internet Servicios offer a 8Mbps solution. Broadband price is however a big substance, the price tag proportion into the average money are 10 X that western Europe. Computer entrance is 11percent and HP is amongst the brands adding to attempts to lessen prices there include provides in the variety of 500$ with 24 month repayments.Brazil guides was social networking consumption. The country 
requires the amount 2 place worldwide in Ipsos’ Face for the internet review. They sized productive (30 days) SNS use in Southern Korea 55percent, Brazil 41percent, China 27per cent, Mexico 26per cent, therefore the people 24percent.
In 2nd lives, Brazilians would be the sixth largest party with almost 5percent of worldwide users. I’ve come across Paulisto SNS customers in trendy net pubs like this one :
The all-natural development of social media on cellular phone has already generated a number of announcements. Dada Brazil established a mobile SNS that permits cellular blog sites with images and videos. Dada Cellular phone provides 7 million people globally, 3.2 million in the usa. Vivo and StreamVerse went a proof of idea for mojo, which allows cellular blog sites, RSS feeds, vote/picture-vote, chat, show imagery, and standing. And .but doesn’t disclose amounts in Brazil. Focus Films / Conquest, a Brazilian media company with Korean IntroMobile launched your own weblog solution NetMirror. IntroMobile got formerly deployed its mExtendMedia MMS option at VIVO.
Smartphone instantaneous texting is being marketed well. This mix for MSN cellular phone had been submitted you pipe : Cellular phone 2.0 must fit with personal and financial distinctions Brazil is the fact that are a nation with sections. Sao Paulo state and area take into account 3 million of the 5.3 million Brazilian corporations. A majority of readers belong to poor people people but a tiny part is knowledgeable and wealthy . To provide the chance of 3G social network solutions it’s important to think of solutions that will posses both a high-end western-style (like mobile TV content and movie blog posting) and a more affordable 2G adaptation (like and cluster SMS, ringtones, notes, notifications). Brazil’s financial situation is in the very best tier within BRIC region (GDP per capita at purchase power parity, provider: Economist)Brazil 8,997Russia 11,059India 3,508China 7,498Mexico 10,817
Try out mobile video clip dreams
This HP-sponsored webinar ended up being hosted by Light checking exactly who archived it. We have published an extract lower. Fantasizing of principle carsWondering about private movie and 3G provider development, we in comparison this to concept cars Henry Ford have wanted as he begun: there was clearly no customers marketplace and bad highways no fuel-efficient applications – it all arrived along. I am now convinced that private video clip will gradually but progressively develop among the mass media popular. Consumer approval failed to take place at instantly, because a vital bulk of solutions and people wasn’t readily available – but additionally because some innovation problem happened to be un fixed, such as H.324M long call set-up (resolved with Annex K) or the latency in the very early 3G information website links (would be solved with HSDPA and HSUPA if it gets readily available). Encouraging the exam of new servicesOne means we endorse is test-drive a critical amount of very early service with soft-launches, in order to fulfill the numerous of personal actions. And even more importantly to start widely the mobile video structure to material manufacturers, web-developers to enable them to you will need to build brand new principles and organizations. It should be as easy as publishing on a blog or building a mash-up from elements. It ought to bring in the innovative news dudes, just the designers. During the last year, working with horsepower OpenCall program, You will find learnt really out of each and every unmarried video clip contacting venture we launched in Asia and Europe. Its clear that the part of large companies will be help more youthful groups incubate newer difficult ideas, and it’s possible should you decide generate enthusiasm and attraction. At first, as numerous people, I was let down by these a slow services use but I have come across a lot of designs that i could anticipate a gradual take-up of shared user generated articles within each and every day’s marketing and sales communications.