I visited Brazil August 13th-17th to review 3G multimedia treatments evolution. We noticed huge improvement from my past check outs. In 2002, the major thing was 2G prepaid launches – my personal tasks led to big implementation (at TeleSP, now part of Vivo) with Portugal Telecom Inovacao. Subsequently in 2004 the subject was actually NGN and VoIP, we provided the encounters with providers like Brasil telecommunications, in addition to their Chief Executive Officer, marathon runner Carla Cico. I found myself actually amazed along with her but stayed a modest ? marathon runner. Between 2004 and 2007 I watched here modifications : 2G cellular entrance hits 60percent, and 3G is on its way fastGrowth exceeded 20per cent in recent years, Brazil has 115 million mobile customers, a 58percent entrance, 80percent on pre-paid ideas per Anatel . I’ve estimated the month-to-month ARPU at 13$. This all produces Brazil the 5th prominent mobile marketplace (after Asia, everyone, Japan, Russia).On the cellular creativity area, 3G was ultimately are rolled-out with auctions by Anatel of 1900MHz and 2100MHz bands (launched in 2000 but delayed to 2008). The plan anticipates 80per cent metropolitan protection by 2010 at a cost approximated at 3B R$.