400% b st in retention
13% decrease in messaging stalemates
More connections changed into times
Company
Started in 2012, Hinge is an online dating app that uses members’ Faceb k friends to help make connections. Aided by the tagline “Designed to be deleted,” the organization is invested in people that are helping the relationships they’re to locate. The dating app turned to its data to redesign its product and continue uses it in everything it does today as longtime users of Mixpanel.
“If we launch a brand new function, I’ll always sign in with all the customer support group. But individual analytics assists us monitor the entire ecosystem so we get both views.”