Music is a common denominator for many romantic and friendly connections, making it the perfect addition and competitive differentiator to their platform. With the integration, a user’s Spotify preferences are linked to their profile, and viewers of the profile can click the link to be taken to the artist’s Shopify page for exploration.
Bumble Bizz would be the third mode on Bumble’s platform, creating a simple and professional space for users to network in their area. Similar to LinkedIn in profile features, Bumble Bizz differentiates their feature by not positioning themselves as a job search or hiring platform.
Bumble Bizz is a space for users to fill out their skillset, upload a resume, and post professional pictures to connect with other users. Women are still required to make the first move in Bumble Bizz, reinforcing the message that whether romantic or otherwise, all men and women interactions should be comfortable and welcome.
The aim of apps and websites is all the same – keep your users on your app for as long as possible. Cater to their needs and desires in a way that keeps them on your app, your ability to drive revenue directly correlates with time spent by your user base.
By adding calling capabilities directly from the app in 2019, Bumble eliminated the need for users to exchange phone numbers before they were ready. This benefit is two-fold. It strengthens their message of comfortability and safety for women by allowing them to protect their personal information until they are comfortable and it keeps users on the app for as long as possible.
Along with simple messaging and calling features, Bumble allows users to make video calls as well. This simple, yet key feature, is a great way for users to interact, build trust, and ultimately move online dating to the real world with a lessened threat to safety and lowered potential risk. Читать далее “In 2017, Bumble launched the next step towards its North Star-Bumble Bizz”